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When you write a cover letter, you will need to adapt the style to the position you are applying for. You need to ensure your cover letter is personalised to both the employer and the job role. Follow these simple steps to ensure your cover letter stands out from your competitors.


Cover Letter Writing

Address the Employer

When you are applying for a job, you should personalise the cover letter by addressing the employer. Use the interviewer’s name when addressing the letter as this will demonstrate that you have taken the time to write a unique letter. If you don’t personalise it, the employer may think you have sent a blanket cover letter to multiple employers – so ensure you spend time creating a unique letter.

Mention the Job Role

It is vital that you reference the job role in your cover letter. Not only will this ensure that the employer knows what position you are applying for, but it will also allow you to link your skills and experience to the vacancy and to outline why you are the right person for the job. Ensure you use the job title and refer to the responsibilities of the job to demonstrate how you can fulfil them.

Highlight Key Skills

Your key skills on your resume are probably what made your application stand out but you need to reiterate these in your cover letter. Look at the job description and match your skills to the responsibilities. Detail how these skills have helped you to progress and how you feel they will benefit the employer.

End on a Positive Note

Finish the cover letter on a positive note as this is the last piece of information the employer will read before making a decision on whether to invite you to a job interview. Thank the employer for their consideration and reiterate your interest in the job.

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