If you have been working in the same industry for some time and want to change, it can be difficult to know how to apply for a job and grab the employer’s attention. Usually employers like to see that you have experience in a similar role and bundles of work experience as it demonstrates that you have a passion for the industry and the right skills to complete the job. So if you have never worked in the industry before, how do you get this passion across when writing a cover letter?

When applying for a job, your cover letter could be the difference between impressing the employer and making no impact.  Although your resume is crucial, your cover letter can make you stand out from the crowd and is just as crucial. Here’s how it can help you to beat the competition: